Mellow climbing

The Mellow illustration and animation project for a video intro depicting a spider constructed of hand bones descending from above with their iconic monogram on its’ abdomen. The artistic style is gritty, sharp, clean, and creepy, resonating with seasoned climbers familiar with Mellow’s punk nature. The piece twitches realistically, only to have larger mandibles grab into the frame before the transition fades to the classic hard Mellow cut. We also consider how the illustration will transition onto products.